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Direct-to-Consumer Brands
Shopify, WooCommerce or BigCommerce orders recorded at gross, with payment fees, discounts and shipping income split out so you see the true margin per order.
The Challenge
Why Online Store Books Fall Out of Sync
Net payoutsFees deducted before cash lands
Many channelsStore, marketplaces, social and wholesale
Moving stockWarehouses, 3PLs and in-transit goods
Tax nexusObligations in states you never visited
An online store can process thousands of orders a month, but the bank only sees a handful of lump-sum deposits. Each payout from Shopify, Amazon, Stripe or PayPal is net of fees, refunds, reserves and ad charges, so the sales figure in your books rarely matches what the platform reports.
Inventory sits across your own warehouse, third-party logistics partners and marketplace fulfilment centres. Freight, duties and packaging all change what each unit really costs. Meanwhile, selling into many states can create sales tax duties long before you notice.
When this is booked as simple deposits, gross margin looks better than it is, ad spend decisions are guesswork, and tax season becomes a reconstruction project.
There is a better option. Instead of exporting spreadsheets late at night or hiring a full finance team too early, work with a trained, dedicated team that already speaks the language of settlements, SKUs and contribution margin.
Who We Work With
Built Around How Your Online Business Sells
A dropshipper and a brand holding stock in three warehouses face very different numbers, so we set up your books around your model — not a generic template.
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Marketplace Sellers
Amazon, Walmart, eBay and Etsy settlement reports broken down into sales, referral fees, fulfilment fees, storage, ads and reimbursements.
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Multi-Channel Retailers
Sales from your website, marketplaces, social shops and retail partners combined into one set of books, with profit reported by channel.
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Dropshipping & Print-on-Demand
Supplier costs matched to each order, so cost of goods lands in the same month as the sale and margins stay accurate.
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Subscription & Membership Stores
Recurring orders, prepaid plans and gift cards recorded correctly, with unearned revenue held back until goods ship.
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Cross-Border & Wholesale Sellers
Multi-currency payouts, import duties and wholesale invoices handled side by side, with landed costs built into every unit.
Full Scope
How We Support E-commerce Businesses
Our core services, tuned for high-volume, multi-platform online selling.
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E-commerce Bookkeeping
- Platform payouts split into sales, fees and refunds
- Stripe, PayPal and gateway reconciliations
- Bank, credit card and loan reconciliations
- Clean-up and catch-up of past months or years
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Inventory & COGS Accounting
- Landed cost including freight, duties and packaging
- Stock across warehouses, 3PLs and fulfilment centres
- Cost of goods matched to each month's sales
- Write-offs for damaged, lost and expired stock
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Profitability Reporting
- Contribution margin by SKU and channel
- Ad spend, ROAS and customer acquisition cost
- Return and refund rates by product
- Monthly management dashboards
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Payroll & Contractor Payments
- Payroll for warehouse, support and office staff
- Freelancer and agency payments
- 1099 tracking for contractors
- Payroll tax filings and year-end forms
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Virtual CFO for Online Brands
- Cash flow forecasts around stock purchases
- Reorder planning and inventory financing support
- Budgets for launches and peak seasons
- Investor, lender and buyer-ready reporting
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Tax & Compliance Support
- Economic nexus monitoring across states
- Marketplace-collected vs. self-collected sales tax
- Multi-currency and cross-border records
- Year-round, tax-ready books handed to your CPA
Our Process
How We Onboard Your Online Business
A fast, low-disruption start that connects to the platforms and apps you already run.
Channels & Stack Review
We map your storefronts, marketplaces, payment gateways, 3PLs and current software in one discovery call.
Chart of Accounts for E-commerce
Sales, fees, shipping, discounts and refunds are set up by channel so margins are visible from the first close.
Team Allocation
A dedicated accountant and a backup reviewer are assigned and trained on your store's workflows.
Integrations & Clean-Up
Connector apps are configured and past payouts reconciled so reporting starts from reliable numbers.
Monthly Close & Insights
Books closed on a fixed date, with SKU, channel and cash reports delivered.
Scale Through Peak & Growth
Extra hours for holiday peaks, new channels and new markets, without re-hiring.
The Difference
From Lump-Sum Deposits to SKU-Level Clarity
Before Centflow
- Payouts booked as one sales figure
- Platform fees buried or missing
- Inventory value guessed at year-end
- No idea which channel actually profits
- Sales tax nexus checked too late
- Cash tied up in stock without a plan
After Centflow
- Every payout split into sales, fees and refunds
- Fees tracked by platform and type
- Landed cost and stock value updated monthly
- Contribution margin by channel and SKU
- Nexus thresholds monitored each quarter
- Cash forecasts built around reorders
